Are you choosing and focusing on the right marketing channels?
🎯I focus on multiple campaigns/channels, even if my budget is small.
📈I rely mostly on slow organic growth (e.g., SEO or social media) instead of faster PPC campaigns.
❌I’m not sure if I’m using the right marketing channels for my audience.
💡I carefully test and focus on a few high-performing channels for statistically relevant data.
Are your PPC campaigns optimized for success?
🔄I don’t track conversions or use analytics to measure success.
🛠️I haven’t sought expert advice or followed PPC best practices.
⏳I’m impatient with PPC results and often stop campaigns before they optimize.
💡I track conversions, follow best practices, and allocate enough time and budget to campaigns.
Does your landing page effectively present your offer?
🧑🏻🤝🧑🏽I don’t tailor my campaigns and offer to my target audience’s wants, fears, and concerns.
✅My landing page focuses more on product features than user benefits or outcomes.
📱My landing page is not optimized for mobile users.
📊I don’t analyze user behavior or test improvements on my landing page.
💡My landing page is professional, user-focused, mobile-friendly, and optimized with analytics.
Does your offer resonate with your target audience?
🧑🏽🤝🧑🏿My offer tries to appeal to everyone, making it less relevant for specific audiences.
🤔My offer isn’t unique and could be seen as a commodity.
💡My offer is tailored to a specific audience and stands out from competitors.
Are you building trust with your audience, especially for high-cost or complex offers?
🏗️I don’t have a sales funnel to nurture prospects over time.
🔄I don’t use retargeting to re-engage users who have interacted with my brand.
🛍️My product/service is low-cost, simple to understand, or purchased on impulse, so a sales funnel may not apply (e.g., fast-moving consumer goods, app downloads, or small e-commerce purchases).
💡My offer is high-cost or complex, and I have a strong sales funnel and retargeting strategy that builds trust and nurtures leads.